This Article Published with a view to Discover how to leverage the power of the Facebook community to achieve your business marketing goals by Building a Effective Facebook Group
Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.
The great thing about Facebook is that the program is always encouraging networking.
Whether it is through groups, applications, notifications, messages, or any other
process, Facebook is always encouraging its users to get involved. By taking the
initiative to creating an interesting and creative profile much like you would on
MySpace, you can use your profile to gain thousands of friends from all over. You can
then use the power of your profile to create what’s called “Facebook Notes” , “Event
Invitations”, “Groups”, and so much more. With just a couple of clicks you can send out
notes, groups, and messages to every single one of your friends.
For a marketer, Facebook Groups are a dream come true. Now, it does take a bit of
work in the beginning, but after a while users will invite their own friends, then those
users invite, etc. Groups on Facebook are extremely viral if created properly. Follow
me on the next page as I show you a great example of a website using facebook
groups to its full potential.
Here’s a great example of the webmaster for tigernet.com, a Clemson fan site, using
Facebook groups to drive Clemson fans to his website:
Now, I posted this group for a couple of reasons:
First, notice their website www.tigernet.com is getting free exposure to thousands of
members.
Second, notice the group type is open, meaning anyone can join at anytime.
Third, notice the group officer and admin – these are the people that can send out a
mass message to everyone in the group and change around the content in the group.
This part is important because once a week or month you could have a mass
“newsletter message” sent out to promote your website or new product.
The potential of Facebook groups is huge!
Let’s go over the steps to creating a profitable and popular Facebook group:
1. Create a good niche group that students will like
2. Research other groups to be sure there is a good “market” for your group.
3. Fill in the group with good content and pictures
4. Be sure to find some activity officers and admits to help promote the group
5. Keep the group active in order to keep the members interested
6. Promote your website, products, and services gently. Do not force sell your
product.
That’s it. The potential of Facebook groups is seriously huge and best of all it’s FREE!
Facebook is very up with new techniques, technology, and ideas. I highly suggest that
if you want to profit from their innovative ideas, that you stay side-by-side with them
and keep as up-to-date as possible with their ever evolving Web 2.0 social network that
is gaining tens of thousands of new members a day from people of all age, gender, and
social classes. There are many people that firmly hold the belief that Facebook will one
day grow larger and much more popular than MySpace, only time will tell.
Thanks for visit.
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