This Article Published with a view to Discover how to leverage the power of the Facebook community to achieve your business marketing goals by Building a Effective Facebook Group
Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful resource focuses on the strategies, tactics, and techniques necessary to lead your organization into the world of Facebook marketing.
Now a days, facebook is quickly becoming a marketer’s value added platform to draw targeted traffic towards aimed goals. Not only you profit off of your profile, Facebook has now made it possible to profit off of what’s called “Facebook Ads”, formally “Facebook Fliers.”
We are going to go over how to gain plenty of traffic to your website by using both free and paid techniques on Facebook. In my view, I see Facebook as becoming larger than MySpace with more and more opportunity for Marketers.
Facebook Ads, formally Facebook Fliers are getting a lot of attention around the
Internet. Since Facebook started offering advertising solutions, it seems their way of providing value to the marketer has improved with every update. At first, they had a
program called Facebook Fliers. The basic concept of Facebook Fliers was you paid for
per thousand impressions. While this was a good concept, it didn’t work as well as it
was supposed to. The current program being used is called Facebook Ads, which has
the option of paying per click or per impression. The targeting, pricing, and setup
seemed to improve with Facebooks newest creation.
While this may seem simple through Facebook interface, it amazing that how many
people setup Ads that have no relevance or USP. (Unique selling point) One factor that
you need to remember is the majority of people you are going to be marketing to are
college students. An advertisement that requires the user to purchase a high ticket
item or do anything that requires anything too extensive would probably not do well on
Facebook. For this reason, I recommend doing heavy research into what a college
student needs and wants. I prefer to market for college offers, financing, laptops,
iPods, auctions, and jobs. You do not have to be limited to those niches, but that is a
good start.
Let’s get into how to setup a great Ad, step-by-step
Step 1 – Enter your website – Have a catchy URL - nothing boring.
Be sure you don’t use any affiliate links or networks that are banned by Facebook.
Doing this could get your Facebook Ad account banned right away! Use affiliate link
cloakers or have your subdomain URL redirect to your affiliate link, but don’t use direct
affiliate links.
Step 2- Choose the audience you want your advertisement to seen by
A great thing about Facebook Ads is you can laser target the users that actually see
your advertisement. This feature allows for you to send tons of pre-qualified visitors to
your website rather than users that have no interest at all in viewing what your website
has to offer.
Step 3 – Create your advertisement
This is the most important part in the whole process; this is what will be seen by each
one of your prospects. You need to have something that is catchy, flashy, and will grab
your user’s attention. The reason why it needs to be this way is because your
prospects have no intention at clicking on your ad when they logon Facebook. They are
there to simply chat with friends, send messages, and do social networking activities.
Your job is to distract them by creating a gripping advertisement.
Title: Come up with some type of interesting offer related to your niche. For example,
low price auctions you may choose “Want an iPhone or iPad for cheap?” College kids are in a craze over iPhones and iPads right now, and on top of that they love low prices.
Body: I compared the auction site I am promoting to eBay. I describe that we have
the lowest bids and lowest fees. College kids generally hate high fees and high prices,
so I figured this line would get their attention.
Photo: Who hasn’t seen an iPhone or iPad yet? It’s like the universal sign of a fun gadget
now. By uploading this photo, I am grabbing their attention to look at my ad right
away.
Unique Selling Point: You always need to make sure your advertisements has a
unique selling point, otherwise it will be hard to achieve a good conversion rate. If you
simply would have just said “Come check out this new auction site!! Come sign up
today!!” What will convince someone to sign up for the auction site you are promoting?
There is really nothing convincing to that statement. By me changing the whole
approach of the ad to gear it toward iPhone and picking one up cheap by winning an
auction, I’ve put a unique point in the person’s mindset. Creating good
advertisements has a lot to do with getting into the person’s mind to figure out what
they NEED and highly WANT.
Step 4: Setup the right budget
Split testing: Any professional marketer knows they key to succeeding is by testing
their advertisements. This is no difference in what we are doing; you must test your
offers! A new marketer might think they have a great offer and set their daily budget
to $200-$300, which is a lot of money to them. Well, what if the offer the novice
marketer thought was going to do well turned out to do horrible? They are out almost
their entire marketing budget. I have seen this happen to many marketers and I hate
to see it happen.
There is nothing wrong with setting a 5-10 dollar budget the first day with 3 different
ads to see which one does best.
Thanks for visit.
Live Torrent.
Web - http://live-torrent.blogspot.com
E-mail – search.torrent.search@gmail.com ; live_torrent@yahoo.com
