Friday, May 13, 2011

Series Report on The world's 50 most Powerful Blogs - 04.


Best Blog.





31. Gaping void.

In the middle of a career as an adman in New York, Hugh MacLeod found himself doodling acerbic and almost surreal cartoons on the back of people's business cards to pass the time in bars. Everyone seemed to like the idea, so he kept going. Things started going gangbusters when he pimped his cartoons on the internet, and as he built an audience through his blog, he started writing about his other passion – the new world of understanding how to adapt marketing to the new world of the net. Remember when everybody was madly printing off vouchers from the web that saved you 40 per cent? That was one of his: aimed at helping shift more bottles from Stormhoek, the South African vintner he works with.

32. Dirtydirty dancing

If someone stole your camera, took it out for the night to parties you yourself aren't cool enough to go to and returned it in the morning, you would probably find it loaded up with pictures like those posted on DirtyDirtyDancing. The site seems pretty lo-fi – just entries called things like 'Robin's birthday' and 'FEB16' featuring pages of images of hip young things getting their party on. And that's it. The original delight was in logging on to see if you'd made it on to the site – your chances increase exponentially if you're beautiful, avant-garde and hang out at clubs and parties in the edgier parts of London – but now the site can get up to 900,000 hits a month from all over the world.

33. Crooked timber.

With a title pulled from Immanuel Kant's famous statement that 'out of the crooked timber of humanity, no straight thing was ever made', it's an amalgam of academic and political writing that has muscled its way into the epicentre of intelligent discussion since its conception in 2003. Formed as an internet supergroup, pulling several popular intellectual blogs together, Crooked Timber now has 16 members – largely academics – across the US, Europe, Australia and Asia. The site has built itself a reputation as something of an intellectual powerhouse; a sort of global philosophical thinktank conducted via blog.

34. Beansprouts.

Combining diary, opinion and green lifestyle tips, Beansprouts is a blog that covers one family's 'search for the good life'. Melanie Rimmer and her family of five live in a 'small ex-council house' with a garden on the edge of farmland in Poynton, Cheshire. They grow food on an allotment nearby, keep chickens and bees and 'try to be green, whatever that means'. Rimmer set up the blog nearly two years ago when she first got the allotment and says she felt it was something worth writing about. With one post a day, often more, topics for discussion can range from top 10 uses for apples to making scrap quilts.

35. The offside

Launched by 'Bob' after the success of his WorldCupBlog in 2006, Offside is a UK-based blog covering football leagues globally, gathering news and visuals on all of it, inviting countless match reports and promoting discussion on all things soccer, from the attack by a colony of red ants on a player in the Sao Paulo state championship third division, to the particular qualities of every one of Cristiano Ronaldo's goals so far this season. Considered by many to be the best 'serious' blog in the game, it nevertheless promises irreverently, 'If there is a sex scandal in England, we'll be stuck in the middle of it. If a player is traded for 1,000lb of beef in Romania, we'll cook the steak. And if something interesting happens in Major League Soccer, we'll be just as surprised as you.'

36. Peteite Anglaise.

The tagline of a new book hitting British shelves reads 'In Paris, in love, in trouble', but if it were telling the whole story, perhaps it should read 'In public' too. Bored at work one day in 2004, expat secretary Catherine Sanderson happened upon the concept of blogging. With a few clicks and an impulse she created her own blog, and quickly gathered fans who followed her life in Paris, the strained relationship with her partner and adventures with her toddler. And there was plenty of drama to watch: within a year her relationship had broken up, and she'd met a new man who wooed her online. Readers were mesmerised by her unflinching dedication to telling the whole story, no matter how she would be judged. Soon afterwards, however, Sanderson's employers found out about the blog and promptly fired her. Defeat turned into victory, however, with the press attention she gathered from the dismissal not only securing victory in an industrial tribunal, but also helping her score a lucrative two-book deal with Penguin.

37. Crooks and liars.

Founded in 2004 by John Amato (a professional saxophonist and flautist), Crooks and Liars is a progressive/liberal-leaning political blog, with over 200m visitors to date, which is illustrated by video and audio clips of politicians and commentators on podiums, radio and TV. Readers post a variety of comments on political talking points of the day, although 9/11 conspiracy theories are often deleted, and there is a daily round-up of notable stories on other political blogs.

38. Chocolate and Zucchini.

For Clothilde Dusoulier, a young woman working in computing and living in the Paris district of Montmartre, starting a blog was a way of venting her boundless enthusiasm for food without worrying she might be boring her friends with it. Five years later Chocolate and Zucchini, one of the most popular cooking blogs, has moved from being a hobby to a full-time career. The mixture of an insider's view on gastronomic Paris, conversational, bilingual writing and the sheer irresistibility of her recipes pull in thousands of readers every day. This, in turn, has led to multiple books and the ability to forge a dream career as a food writer.The name of the blog is, she says, a good metaphor for her cooking style: 'The zucchini illustrates my focus on healthy and natural eating... and the chocolate represents my decidedly marked taste for anything sweet.'

39. Samizdata.

Samizdata is one of Britain's oldest blogs. Written by a bunch of anarcho-libertarians, tax rebels, Eurosceptics and Wildean individualists, it has a special niche in the political blogosphere: like a dive bar, on the rational side of the border between fringe opinion and foam-flecked paranoid ranting. Samizdata serves its opinions up strong and neat, but still recognisable as politics. On the other side of the border, in the wilderness, the real nutters start.

Visit Part 05 of this Continuing Series Report to Know about the Last 41st to 50th Most Powerful Blog of the World.

(To Be Continue).



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